Google Adwords |An introduction to Google AdWords
Posted on
November 24, 2011 by
admin
How to get started out with Google AdWords. Go to adwords.google.co.uk
Google Adwords |Debating the Use of Google AdWords
This form of search doesn't seem to have any connection to AdWords. I don't know how Google ranks the images they turn up. I just attempted a search (“custom conference tables”) which returns my site as each the top paid and cost-free listings. …
Read far more onDebating the Use of Google AdWords
Our Chief Economist, Hal Varian, explains the how to modify your bids to maximize the profit from your advertising investment on AdWords.
Video Rating: four / 5
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How effective is AdWords? For example, whenever I search for something I sometimes see the ad or business but most of the time I don’t. I don’t make it a habit to look on the side. But this could just be me. Have you benefited from this form of advertising?
i got a msg saying my account was suspended for violations. I did not intentionally violate the rules. I had one of my sites up and it flagged some of the catch words? i had up saying they where not relevant to the site. If i remember correctly. so of course i removed them and this happen a few more times. last i new it said my account was suspended and i could no longer put up adds..this was very annoying
i made a new account tho at the moment seems ok
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@4dollarman dude is your job really offer this everyday? it looks boring e soon you get very few payments back or nothing, but tell me did you ever get paid back?
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i know what google is trying to offer but nah not for me why waste money on certain clicks people click on my link for example, yes i want to promote with GOOGLE but to get something return (like money for certain amount of clicks which is the other way, Adwords think) if only this could be heard from someone in google or youtube ;(
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This was a great intro video to AdWords!
I needed something to pass along to clients and this was the perfect balance of just enough info without too much technical detail.
Thanks!
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Nice introduction. I use your video on our web site: lineamedia.si/google_adwords.html
Adwords.cc is a good information website about CPC and key word search
@catherinetk68 yah i hate upside down talk… it made it difficult to follow him closely.
When in doubt just go to Google! I almost thought Google didn’t have a channel…now that I see there is I don’t have to keep asking other Bull-Shittaz, THANKS Google Biz
Hal certainly speaks like an economist: In the first 2 minutes he shows the ‘price’ – ‘cost’ to equal ‘revenue’ – nice, but wrong. ‘Price’ is revenue, ‘cost’ is of course ‘cost of goods sold’ leaving ‘Gross Profit’ before ALL of the other expenses to where the ‘Profit’ figure really exists. So let’s say after all those other ‘costs’ your ‘Net Profit’ (or loss!) is probably around $20 – $30 NOT $100. So, let’s go back and see the next 7 minutes of the video Hal so we can figure the REAL returns!
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Sorry if I sound daft, but I do not understand why if the Bid is 5 and the clicks are 208 the cost will be 697! isn t it supposed to be more?????? don t we have to multiply the bid for the clicks to have the cost? thanks in advance!
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Yeah, 4Firearms, you are right. Google sold over $20 billion of paid search last year because it doesn’t work. People just gave their money to Google because Varian is so sexy. Idiot.
@4Firearms This is very clearly solid advice. Follow along with a calculator and tell me, specifically, what someone should do differently.
Listening to Google’s Chief Economist is like sheep listening to a wolf.
His main job is to get GOOGLE the most amount of money. PERIOD.
Google is the one making the money here, no the Adwords user.
this is a very big help to a ‘newbie’. It starts to make sense, but will need to see it again for reference. Thank you, pietam6
Ok i’m getting there
Very clear explanation.thank you
Great video! Thanks for explaing how to analyzie this as a business.
Wow, it’s such a great concrete example of how the numbers work, very educational. Studying for my Adwords certification and this video brings alot of clarity to how to “run the numbers”.
not comng mani ok
@sonupv CPA is the max profitable of one particular product so you should adjust your CPC depend on your daily income. And never, yes never let google automatic calculate your CPC.
thank you for your Video Mr. Vanian its a really simple explanation;) it shows that i have to do a lot of calculations before i know how much i bid the best.
Mr. Varian, good video. You say at 1:21 that one can pay upto max profitable CPA for each conversion and still make a profit. Did you mean to say “breakeven” instead of “profit”. If my max profitable CPA were $100 and I paid exactly $100, I would break even and not make a profit, right ?
is there an animation version of this video? like the other adwords tutorials?
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this is sooo helpful, thank you Hal! great job!